MINI - Volume & Input
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This campaign of six 15 second vignettes was designed to be produced for a modest budget and a modest schedule. Most of the labor would have gone into animating the vehicles, but we don't animate vehicles, we actually drive them with a driving simulator. An experienced driver performs the driving behind an actual steering wheel and the action is recorded in real-time. The result is a series of fun television inspired commercials that drive up quality while driving down cost.
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10 جون 2016
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